|
What the research shows
Dozens of research
organizations are tracking the emergence of this "wireless
and mobile" marketplace. Here are some research
highlights and links
below where you can read more about the "podcast and mobile audio"
marketplace.
Who's Listening?1
 |
Over 6
million American adults have listened to
Podcasts or
Webcasts |
|
More than 22 million American adults
own iPods or MP3 players |
|
29% of them have downloaded podcasts from the
Web |
|
29% of those who own MP3 players enjoy Web broadcasts at
their leisure |
|
More than 50 million Americans used
some type of on-line audio during a one-month period |
|
8
million Internet users or 10% log on daily
using a "wireless device"^ |
|
53%
of all Internet users subscribe to a broadband service
[cable or DSL] * |
 Who Owns
A Portable Player? 2
iPod or MP3]
|
27%
of 12- to 17-year-olds |
|
18% of 18- to 24-year-olds |
|
20% of
25- to 34-year-olds |
|
9% of those 35 and older. |
1Free Study on the growth of
Podcasting: http://www.pewinternet.org/pdfs/PIP_podcasting.pdf
http://www.pewinternet.org/trends/User_Demo_08.09.05.htm
*
http://www.pewinternet.org/trends/Daily_Activities_8.05.05.htm
^
2 On-line Audio
usage survey: Download the Internet and
Multimedia 2005 summary from
Arbitron.
Podcast Consumer Revealed - Arbitron/Edison study 2009
Download the Podcast Research studio 2009
Print Moves To
Podcasts - Story from NPR Radiohttp://www.npr.org/templates/story/story.php?storyId=4661213
A brief history of Podcasting:http://en.wikipedia.org/wiki/Podcasting
 |
